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Jill Rootsaert

Head of ETF distribution Benelux
ETFs by J.P. Morgan Asset Management

Presentation: Bringing Active to ETFs

ETFs are more than passive investing. We believe an ETF is an excellent vehicle for adding an active component to your portfolio. But how can fundamental research add value when it comes to reflecting financial and ESG factors in ETF portfolios? During this presentation you will discover how J.P. Morgan’s active ETFs have helped transition portfolios for EU SFDR compliance and that our commitment to active research has helped us become one of the top providers in Europe for active ETF flows.


Jill Rootsaert, Head of ETF Distribution for Benelux  works with the Benelux team on developing  key ETF relationships across the funds and institutional client base. Prior to joining J.P. Morgan, Jill worked for BlackRock, bringing iShares EMEA ETFs & Index Investment solutions to clients. She started her career as a currency trader at Fortis Bank and has experience as a portfolio manager at Henderson Global Investor.

ETFs by J.P. Morgan Asset Management:

J.P. Morgan ETFs span the full investment spectrum, constantly pushing the boundaries of what is possible from the ETF wrapper.

From traditional passive to innovative strategic and alternative beta strategies, and right through to best-in-class active funds, our ETFs capitalise on our extensive expertise across all major markets and in every asset class—allowing investors to create more diversified and better-priced portfolios.

Our aim is simple: to provide solutions for every investment portfolio by elevating ETFs to their full potential.